Job Details

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Southern Methodist University
  • Position Number: 4796135
  • Location: Dallas, TX
  • Position Type: Admissions/Enrollment

Assistant Director 2 - Recruiter

Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.

SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Department:

SMU's Bobby B. Lyle School of Engineering, founded in 1925, is one of the oldest engineering schools in the Southwest. The school offers eight undergraduate and 29 graduate programs, including master's and doctoral degrees, through the departments of Civil and Environmental Engineering; Computer Science; Electrical and Computer Engineering; Mechanical Engineering; and Operations Research and Engineering Management. Lyle students participate in programs in the unique Deason Innovation Gym, providing the tools and space to work on immersion design projects and competitions to accelerate leadership development and the framework for innovation; the Hart Center for Engineering Leadership, helping students develop nontechnical skills to prepare them for leadership in diverse technical fields; the Caruth Institute for Engineering Education, developing new methodologies for incorporating engineering education into K-12 schools; and the Hunter and Stephanie Hunt Institute for Engineering and Humanity, combining technological innovation with business expertise to address global poverty.

About the Position:

This role is an on-campus, in-person position.

This position is responsible for generating revenue through the development of prospective student contact lists, outbound cold calling, follow-up with applicants to encourage enrollment in programs, and ensuring applicants who apply move forward in the process to matriculation. Based on a review of data, goals of the university and the Dean of Lyle School of Engineering, this position is required to build and carry out recruitment plans that address and meet the stated goals. Will serve as a liaison with faculty/staff in areas of student recruitment, assisting them in addressing and meeting their recruitment goals and needs. Maintains clear, concise recruitment data and completes recruitment reports outlining efforts and results regularly for review by the Associate Director, Assistant Dean - Recruitment and the Dean of the Lyle School of Engineering. Focus on graduate recruitment efforts but cross-train to assist with undergraduate efforts as well. Plan and implement recruitment and yield events for graduate recruitment.

Essential Functions:

  • Organize, and hold information sessions/webinar sessions to educate prospective students on the benefits of a Lyle education and recruit prospective students to apply to the Lyle School. Attend education fairs, and conferences
    for targeted prospective students. Duties include cold calling and lead generation. Develop and maintain relationships with high school counselors, community colleges and other educational institutions. Assist in the strategic planning and execution of recruitment and marketing strategies to attract diverse applicant pools.

  • Serve as a point of contact for prospective students. Provide additional information to prospects in a personalized manner to ensure a smooth application process, leading to a complete application. Work closely with admitted prospective students to support their transition to enrollment in the Lyle School. Ensure a high level of customer service is maintained at all stages of the admissions process.

  • Work closely with academic departments to recruit students for all program modality offerings (on-campus, distance education and executive format programs. Stay up to date on university and departmental admission policies and compliance with relevant laws and regulations. Provide training and support to staff on new policies and procedures. Represent Lyle School in admissions and recruitment organizations and participate and serve in various committees including but not limited to: AACRAO, TACRAO, NACAC, TACAC.

  • Monitor enrollment data. Data and metric tracking will include analysis, updating databases and tracking related to student recruitment. Produce regular status reports for review by upper supervisors. Position will participate in strategic planning to identify and target new audiences for prospective students. Collect and analyze data related to admissions such as application trends, demographic data and yield rates. Generate reports and provide recommendations to improve the admissions process and meet enrollment goals. Coordinate and oversee a recruitment calendar and schedule for staff under general supervision of Associate Director.

  • Assist with event planning such as specialized group visits, virtual admission events, open houses, information sessions, admitted student days, and orientation.

  • Special projects and other duties as assigned.
  • Occasional evening/weekend hours will be required.
  • Travel to recruiting events will be required.


Education and Experience:

A Bachelor's degree is required.

A minimum of two years of experience is required. Work experience in university admissions, recruiting and/or marketing is strongly desired. Direct sales experience is a plus.

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication and presentation skills.

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.

Candidates ability to make cold calls is essential.

Candidate must be able to demonstrate proficiency in Microsoft Word, Excel and presentation applications software (i.e. PowerPoint, Google Slides, etc.).

Candidate familiarity with CRM is strongly preferred.

Physical and Environmental Demands:
  • Sit for long periods of time
  • Bend
  • Reach above shoulders
  • Carry/lift 25 lbs.
  • Handle objects (dexterity)
  • Walk for long distances

Deadline to Apply:

This position is open until filled.

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601,


SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

Primary Location: USA-TX-Dallas

Job: Student Services

Organization: School of Engineering

Schedule: Regular

Shift: Staff

Employee Status: Individual Contributor

Job Type: Full-time

Job Level: Day Job

Travel: Yes, 50 % of the Time

Job Posting: Nov 16, 2023, 2:21:41 PM

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